Hey Creator — we love you. 💚
We genuinely want every Kickstarter campaign to succeed. ShouldIBack exists to build trust between creators and backers — not to scare people away from backing great ideas. The more transparent and credible your campaign looks, the more backers will feel confident pledging.
Below is exactly what our AI checks when it analyzes your campaign — and practical steps to score well on each signal. Think of it as a free pre-launch checklist.
Your delivery history is the #1 trust signal. Fulfilled past campaigns on time will significantly boost your score. If this is your first campaign, communicate this clearly — backers understand, they just want honesty.
Respond to every question in your comments section. Backers watching your replies — even on past campaigns — use responsiveness as a proxy for post-campaign support. Aim for >70% positive sentiment.
A healthy campaign has a strong launch day, steady midpoint, and a final surge. Share your campaign on day 1 with your email list. Avoid artificial spikes — they pattern-match to bot backers.
Have a domain that's at least 2 years old. Maintain active social channels with real followers. List your brand on Trustpilot. These verified signals are checked automatically by our analysis engine.
Reach out to relevant tech and product blogs 2–3 weeks before launch. Even 2–3 articles from niche outlets significantly improve your score. Journalists love early exclusives.
Get your product in the hands of at least 2–3 YouTube or TikTok creators before launch. Influencer-tier videos (10K+ subscribers) carry more weight than brand-made demos. Third-party reviews signal real-world validation — our AI searches for these by campaign name.
Show real prototypes, not just 3D renders. Campaigns with hands-on photos, unboxing content, or working demos score significantly higher. Pure CGI renders are flagged as a risk signal — backers can tell the difference, and so can our AI.
Post campaign updates at least every 5–7 days. Creators who go silent for 2+ weeks during a campaign are flagged as low-responsiveness. Regular updates build trust even if nothing has changed.
Offer a clear range of tiers from an accessible entry price to a premium option. Sold-out limited tiers create urgency. Tiers with missing descriptions or unclear delivery dates are flagged.
Answer every FAQ question with a substantive response (at least 2 sentences). Gaps in FAQ answers are automatically detected and shown to backers. Use your FAQ to pre-empt top concerns.